Digital Advertising Expected to Reach 50% of UK Advertising Market This Year

For the first time in history, digital advertising will account for half of all advertising budget in the UK as money dedicated to marketing content intended for the Internet and smartphones hits all-time high.

According to Strategy Analytics, it is expected that nearly £8 billion will be spent on digital advertising in the UK this year, an increase of 9.5%, which dwarfs the 1.6% growth for traditional advertising.


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